our story - almost no one buys Peelaways because they “want” to

Hello, I’m the Founder and CEO of Peel Away Labs and the inventor of Peelaways.

After talking to thousands of customers, one thing is crystal clear: almost no one buys Peelaways because they “want” to. They buy it because something in their life has crossed a line where traditional sheets, pads, and laundry just stop working. When they discover Peelaways, everyone says - I wish I found Peelaways sooner.

Over and over, customers tell me the same thing—laundry is the breaking point.

It’s not just washing sheets. It’s discovering a soaked bed at 2 a.m. It’s stripping layers while trying not to wake the person you’re caring for. It’s carrying heavy, soiled bedding to the bathroom or utility sink. It’s pre-rinsing feces, urine, blood, or vomit before it can even touch the washing machine. It’s running extra rinse cycles, using more detergent, disinfectants, and hot water. It’s waiting for everything to dry—only to remake the bed again. And sometimes, it’s realizing the mattress didn’t survive.

Many customers tell me washing pads is even worse. Pads bunch up, shift during the night, and when they fail, they fail completely. Once they’re soiled, you can’t just toss them in the wash and move on. You have to rinse them by hand, wring them out, scrub them, disinfect surfaces, and deal with lingering odors that don’t always come out. That process is exhausting, demoralizing, and emotionally draining, especially when you’re already stretched thin. This is the moment people find Peelaways.

Customers constantly tell us the same things in different words:

“I didn’t realize how much laundry was breaking me until it stopped.”

“This saved my back.”

“This saved my sleep.”

“This saved my sanity.”

Today, more than 63 million unpaid caregivers in the United States are supporting loved ones at home. That includes parents potty training toddlers, families caring for children with special needs, adults helping aging parents, and people managing recovery, illness, disability, dementia, or end-of-life care. Across every one of these situations, nighttime accidents, leaks, and hygiene emergencies are common and deeply disruptive.

In 2015, Peelaways was featured on ABC’s Shark Tank under its original name, AFreSHeet. While we didn’t take a deal on the show, the exposure validated the problem on a national stage and helped propel Peelaways forward. Since then, Peelaways has been refined through years of real-world use by families, caregivers, and healthcare professionals who rely on it when diapers leak and pads fail.

Peelaways isn’t about convenience. It’s about preventing the moment where caregiving becomes too heavy to carry. It’s about preserving dignity for the person in the bed and protecting the physical and emotional health of the person caring for them.

Peelaways is designed to feel like a real sheet, not a medical product, while delivering serious, dependable, 100% leakproof protection when it matters most.

If you’re here, chances are you’re already doing the hard part. Peelaways exists to make one small part of that load lighter.

If you ever want to share your story, ask a question, or just say hello, you can reach me directly at MC@peelawaylabs.com. I read every email myself.